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the frig?

From one of the world’s finest culinary minds, we are proud to present…the Frig?

10.29.08 | 17 Comments

There’s a dark side to genius and an invincibility complex engendered by fame that drives one to create something like this and label it “food.” Note well, grasshoppers: “Edible” and “food” are not interchangeable terms, especially not at 250€ a head.


You took one for the team here, Umami.

Or maybe 250€ is the line above which they become interchangeable, and I’m nothing but a culinary philistine. The frig?

Possibly related, but who can say?

    Related posts:

    1. Frig a little frig of me
    2. The frig? This should have stayed in Vegas.
    3. The frig? Does anyone else see a pig snout in this?

17 Comments

  • On 10.29.08 robin said:

    This looks like my six year old threw up right after eating his kraft mac and cheese

  • On 10.29.08 Rebecca (Foodie With Family) said:

    Robin- I thought I couldn’t get more grossed out after looking at that ‘food’. Then I read your comment. Ick. I have five sons and your description meant something to me. I’m going to go double over and hold my stomach now.

  • On 10.29.08 dodge said:

    [crossing the line of good taste, dodge. and that's saying a lot around here. -.ed]

  • On 10.29.08 [eatingclub] vancouver || js said:

    Some sort of carrot and scallops in a consomme? Those red things look like something made from beets? Am guessing here, okay?

  • On 10.29.08 Donald said:

    Um…

    Can I buy a vowel?

  • On 10.29.08 Melissa said:

    Somehow reading the explanation of what the frig fuck it actually was didn’t make me feel any better about the photo.

    *Hurl*

  • On 10.29.08 Melissa said:

    That “frig” wasn’t supposed to remain there.

  • On 10.29.08 anna l'americana said:

    Some kind of “broth” or maybe even aspic, with carrots, scallops and roe or blond caviar…with250€ worth of saffron as garnish ????

    Not even if they paid me……

  • On 10.29.08 evil chef mom said:

    that is nasty! i don’t care who made it!

  • On 10.30.08 naomi said:

    pickled testicles?

  • On 10.30.08 Laura @ Hungry and Frozen said:

    ^^ testes immediately sprang to my mind too (as it were).

    I’m guessing it involves scallops, saffron, and/or truffle oil? Certainly not paying for how it looks, anyway.

  • On 10.30.08 aforkfulofspaghetti said:

    It’s, er…

    … ’scuse me, I need the bathroom. NOW.

  • On 10.30.08 GrayRat said:

    Gah…not guessing because I read Umami’s blog, but, wow, that’s way too much money for way too few things resembling actual food. I guess I’m just not cool enough for ‘food’ like that.

  • On 10.30.08 BHL said:

    That looks like the aftereffects of my bout of listeriosis last summer. Blurgh.

  • On 10.30.08 ErikaK said:

    Hmmm… looks like several kinds of roe involved, and scallops? Either that or some sort of really expensive fish part. Doesn’t really look that appetizing, is it coated in truffle oil? for 250euros a plate it should be solid gold right? Blehg

  • On 10.30.08 Marc @ NoRecipes said:

    No idea what the orange sticks are, but it looks like there, tobiko, sumac, sesame seeds, olive, oil, and mustard powder?

  • On 10.30.08 nina said:

    I’ve always wanted to eat at El Bulli but not after looking at that crap. I’d rather eat Popeye’s Fried Chicken and Biscuits.

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